THE COSTA
CHRISTMAS CATCHUP
︎︎︎Agency: Analogfolk
︎︎︎Role: Creative Concept & Art Direction
We all know how hectic the holiday season gets, especially when it comes to making time for the people who matter most.
So to celebrate the launch of Costa’s new festive drinks, we’re inviting Brits to squeeze in some quality time with their besties or mates before the big day at Costa Coffee. All part of a festive, social first campaign.
So to celebrate the launch of Costa’s new festive drinks, we’re inviting Brits to squeeze in some quality time with their besties or mates before the big day at Costa Coffee. All part of a festive, social first campaign.
We started off with a partnership with VFX influencer @BrandonB
whisking people to the magical world of Gingerbread and Nutcracker, Tomorrowland style, in honour of their new drinks.
As part of our hero campaign, the Costa Christmas Catch-Up Roulette, internet personality Joe Baggs challenged the public to spin the wheel and ring up their contacts for a festive catch up at Costa coffee.
I’M NOT OK MOODI
BY GOOGLE
︎Idea Creation ︎3D Design
︎Art Direction ︎Motion Graphic
Mental health struggles and the pressure to “stay positive” often make it tough for youths to admit they’re not okay.
Google found a way to help. For a limited time, saying “I’m not OK, Moodi” instead of “OK, Google” activates Moodi—a mental health companion that reminds young people it’s okay not to be okay and offers real time support through various google services.
Award:
Google found a way to help. For a limited time, saying “I’m not OK, Moodi” instead of “OK, Google” activates Moodi—a mental health companion that reminds young people it’s okay not to be okay and offers real time support through various google services.
Award:
The Crowbar Award Gold︎︎︎
Digital/Innovation category in mobile platformThe Crowbar Award Silver︎︎︎
Digital/Innovation category in Art DirectionThe Crowbar Award Silver︎︎︎
Digital/Innovation category in application
Activate Moodi
Activate Moodi on the Google Assistant and express your feeling with Moodi, a mental health companion trained in cognitive behavioral therapy!
Marketing
We’ll promote this feature through social media
and Out Of Home stands placed in areas like
shopping centres or near schools.
Getting users to use engage online as well with
gifs and IG filters
that shows some complex emotions!
COSTA SOCIAL CONTENTS
︎︎︎Agency: Analogfolk
︎︎︎Role: Social Creative, Trend Spotting & Content Editing
Tasks to revitalize costa coffee’s presence on tiktok, we took this as a sign to come up with contents that actually speaks to Gen Z’s, through trend worthy yet product focused videos (without losing the boomers and the UK coffee purists)
It wasn’t just fun—we pulled in a whole new audience and retained the business after it went to pitch #Goalzz
It wasn’t just fun—we pulled in a whole new audience and retained the business after it went to pitch #Goalzz
SOUNDRENALINE
︎︎︎Agency: Bates CHI & Partners
︎︎︎Role: Creative Concept & Art Direction
To mark the comeback of one of their biggest music festivals.
A Mild came up with Voice of True Progress—
a concept that celebrates everyones freedom in expression and style.
A Mild wanted to draw in a younger crowd for this year’s concert.
With that in mind, we crafted a much more fun and playful brand design, complete with trendy, IG worthy photo spots that encouraged people to snap pics and share them online.
CANNY CORNER
CORNER SHOP
︎Idea Creation ︎Copywriting
︎Brand Design
To address the rising teen pregnancy rates in Middlesbrough, I created "Canny Corner Corner Shop"—a cheeky twist on the classic corner shop, stocked with products to help teens learn about sexuality and growing up.
Because growing up shouldn’t be a mystery.
Because growing up shouldn’t be a mystery.
